Misleading Domain Name Renewal Offers

 
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The following information can apply to several different companies who use the ploy of sending what appear to be bills for Domain Name renewals in order to take your business away from your existing registrar and charge your more than you need to pay for the service. A recent question from a client prompted me to include this information on my blog:

istock_000005719174xsmallQ: “I recently received a domain name expiration notice from something called the Domain Renewal Group.  They want me to send them $30 to renew my domain name for a year and to transfer my name to their group.  To me, this sounds like a scam, but I wanted to know what you know about this, if it is legit, and if I need to take some action. “

A: Technically it’s not a scam. However, it is somewhat dubious. It’s known as “slamming”. They notify you that your domain name is expiring soon and you risk losing it. Their intent is to mislead you into switching your domain registration to them.

First of all changing your registration to one of these companies will cost you more. Godaddy’s current prices for domain registration of .com domain names are around $10. Switching to another company to pay $30 per year is not really frugal. Some of them become “managers” for your domain. Meaning you don’t have access to a control panel where you can go in and administer it. You must make changes through them. They can also block your ability to move your domain to another registrar.

The document they send appears to be a bill, but if you look closely at the fine print somewhere on the back or front you’ll see that they want you to change your registrar to them. These promotions usually have a disclaimer somewhere that it’s an offer, but you really have to search for it.

How do you find out your current registrar in case you’re just not remembering and you don’t want to search your credit card receipts?

Most registrars have a link to what’s known as the WHOIS system.

For instance on godaddy.com’s home page just scroll to the footer and in the links under “Resources” you’ll see “WHOIS Search”.

Click on it and enter your domain name in the form field (without the suffix), choose the suffix (.com, .net, .org, etc) from the pop up menu and click go.

You’ll be taken to a report that shows you all the info about your domain name.

Two caveats. In the event you have “Private” registration, certain personal details won’t be available.

Sometimes, certain registrars will want you to go to their specific WHOIS search. When submitting the godaddy form you’ll get a notice pointing you in their direction.

In general, when you receive a promotion like this, google the company name along with the word scam, if it’s  questionable, you’ll find plenty of information about them.

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Is Your “Wow” Factor Confusing Your Website User?

You’ve just found a link on Google that appears to have the information you’re seeking or the product you want to buy.

You see the exact keyword you searched for and you click through, excited that you’re going to actually purchase that gizmo you’ve been wanting, or get that fact that’ll show your neighbor you know what you’re talking about.

Then you get to the page and you can’t even find the words that were in Google. You’re faced with a spinning something or other and a set of globes that when you roll over they turn into icons that you’ve never seen before! On top of that, there’s loud jazz music suddenly blaring at you.

Welcome to the “Wow” factor.

Agreed, I have described an extreme situation above, but it happens more often than not.

Too often the “Wow” factor can distract and confuse your visitor causing them to forget why they are actually at your site.

Too much emphasis on graphics and animation can cause your site to load slow, causing your visitor to leave because they are just not willing to wait that long for your site to appear.

Too much content on your home page can also cause problems. Too many choices of where to click dilute your central message and makes it difficult for your user to determine the focus of the page.

It may seem to be a good idea to have all of the important information about your business (phone number, hours, directions etc), on your home page, while including all the research material from your internal marketing development committee’s last ten reports, but it’s more likely to be confusing.

Then there are the costs of “Wow” factor.

Flash development, additional graphic design and custom photography can add more production time and therefore increase your project costs.

It doesn’t mean it shouldn’t be done. But ask yourself – is there bang for the buck? Does the use of animation and graphics for their own sake translate to support for the goals of your site?

Where to put your money? Towards the goals and user friendliness? Or towards the “Wow” factor which leaves them impressed, but not making contact? Hopefully a balance between the two: visuals supporting and enhancing your message, and content that makes your site more useful to your visitors.

The best “Wow” factor should be “Wow,” I finally bought that widget I was looking for!

Or “Wow,” I found the answer to my question!

Not “Wow,” what the heck is all this?????!!!!!!

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The Exit Click – Are You Giving Your Visitors Reason to Leave?

There’s a good piece of advice given to songwriter’s: Don’t give your audience a chance to check out. Which means a songwriter should keep the audience engaged with a clear story in their lyrics and keep the audience’s attention with memorable music that flows well.

The same is true of websites. But instead of just tuning out of your message and not listening (or reading), your visitor can leave your site entirely in one click – the Exit Click.

Here are two of many reasons your user may use their Exit Click. Read More »

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Is Your Website User Friendly?

I’m often asked to review websites and give my opinion as to why they don’t seem to be performing well.

More often than not, if a site has a pretty good Search Engine presence and it’s not doing well, then it’s likely to not have a friendly content strategy or well-defined pathways for the user to follow to find the answers to their questions and to get in touch with the site owner. This is known as being user friendly.

User friendly means when your potential or existing customer comes to your site they shouldn’t meet obstacles that make it difficult for them to find out about your products or services or to get in touch.

Here are three common obstacles.

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The Benefit of Organic Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. ~ wikipedia.org

In the late ‘90s, businesses began to discover the benefits of search engine optimization and since then it’s caught wildfire. Google fields several hundred million queries on a daily basis, and being touched by Google’s magic wand can convert businesses overnight from ‘Lost in No Man’s Land’ to Internet Sensation. So of course, in an effort to crawl over each other to the coveted first three pages of Google results, a variety of sketchy practices were also born.

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