Costello-Media Services

Services

Website Development
Project Based or Hourly

 

Project prices vary as all projects have variable requirements. They include the following:

  • Multi-page Website
  • Custom Design
  • Full Basic Organic Search Engine OpimizationAdditional Costs:
  • Domain name - Varies per year
  • Webhosting - $50 – $100 per year

Service includes:

  • Setup webhosting and domain name connection.
  • Setup email addresses.
  • Analysis – Review of websites you like. Review of your competition’s sites. Determine your goals, audience and success criteria.
  • Development of production plan and content strategy.
  • Basic structure or custom website design – research competitor sites, review sites that have features that appeal
    to the client – render two possible designs as working model html. Make adjustments and
    finalize. Additional design time available on hourly basis.
  • Multiple pages – May include Home, Services/Products, Location, Testimonials, Email News
    Archive, About and Contact. Each section may include subsections. Email news sign-up
  • Content strategy and editing
  • Basic contact information – phone number and a linked email address. Email address is
    specially coded to protect against email ”harvesting” for spam lists.
  • SEO – Search Engine friendly for company name and up to 7 keyword phrases.
  • SEO – Research keyword popularity.
  • SEO – Title and Keyword Meta tags, Link from Costello-Media portfolio, research keyword
    popularity, setup Google Analytics
  • Reference document with accounts and password information.
  • May include content management systems (CRM)
    Process:
  • Receive payment and content material from client.
  • Research and develop interface models, submit for review – incorporate adjustments
  • Develop prototype, Incorporate text content and images. Editing Proofing and testing. Contact
    form test. Submit for approval.
  • Incorporate revisions
  • Launch

Search Engine Optimization (SEO)

Costello-Media specializes in ORGANIC SEO. That’s not Pay-per-click, sponsored listings or Search Engine Marketing. Those are higher end solutions and we will be glad to refer you to some great companies that manage that work.

We offer SEO as an a-la-cart service for your existing, qualifying website.

We take a pragmatic approach to SEO. Here are some of the steps:

  • Review & identify targeted  keywords
  • Check recent searches in two to three popularity checker
  • Revise page copy to include targeted keywords if necessary
  • Update title, and header tags as appropriate
  • Revise/add Searchable tags – Title & Keyword Meta tags
  • Create site xml map
  • Set up Google Analytics account
  • Make google connection to Google map.
  • Add site map link to main content navigation

Maintenance

  • Text/image/PHPscripting and MySQL database work. – billed hourly.
  • Maintenance retainers negotiated.

For qualifying websites built according to W3C standards.