How Long is a Piece of String? – Website Costs

I receive this question often.

“How much does a website cost?”

My usual response is:

“How long is a piece of string?”

It’s similar to asking how much a house costs. There are many factors that influence the cost.

A house requires a plan – a “blueprint”, and so does a website. This gives focus to the budget.

Read More

Paper Websites Floating on the Internet Pond

Back in the 1990’s and early 2000’s it was pretty common to build a website, do a basic series of Search Engine Optimization tasks, and let the site just “be” with little attention or maintenance.

But SEO became a serious industry and Google led the way with continuously changing the algorithm’s for evaluating a website’s presence.

Read More

Accident Investigations

After spending 25 years as an agency executive in national media ( radio, TV and print) I realized my “traditional ” advertising background was useless when it came to creating an effective website. I hired Matthew Costello of Costello- Media to design a website for my husband’s accident reconstruction company, Accident Investigations, Inc. Never mind…

Read More

R. J. Tilley Plumbing and Heating

I just wanted to say Thank You for a job very well done. We appreciate your assistance in getting the website online. You did a great job. We had no interruption at all. We’ve had some very positive comments already about the site. It looks so much better. I can’t believe we waited this long…

Read More

Christie’s Fine Gardening

When I met Matthew Costello last January, I had worked with 4 different website companies over 6 years and spent over $12,000 trying to get the text, pictures and search engines in line to pull in business. What I noticed right away that was different with Matthew was that…he listened, asked questions, listened, gave suggestions,…

Read More

Misleading Domain Name Renewal Offers

Misleading Domain Name Renewal Offers   The following information can apply to several different companies who use the ploy of sending what appear to be bills for Domain Name renewals in order to take your business away from your existing registrar and charge your more than you need to pay for the service. A recent…

Read More

Is Your “Wow” Factor Confusing Your Website User?

Is Your “Wow” Factor Confusing Your Website User?   You’ve just found a link on Google that appears to have the information you’re seeking or the product you want to buy. You see the exact keyword you searched for and you click through, excited that you’re going to actually purchase that gizmo you’ve been wanting,…

Read More

The Exit Click – Are You Giving Your Visitors Reason to Leave?

The Exit Click – Are You Giving Your Visitors Reason to Leave?   There’s a good piece of advice given to songwriter’s: Don’t give your audience a chance to check out. Which means a songwriter should keep the audience engaged with a clear story in their lyrics and keep the audience’s attention with memorable music that flows…

Read More

Is Your Website “User Friendly”?

Is Your Website User Friendly?   I’m often asked to review websites and give my opinion as to why they don’t seem to be performing well. More often than not, if a site has a pretty good Search Engine presence and it’s not doing well, then it’s likely to not have a friendly content strategy…

Read More